Design executive with 20+ years of international experience scaling UX organisations in engineering-first companies. I lead multi-disciplinary teams, define design strategy across complex product portfolios, and build the systems, frameworks and culture that enable designers and design managers to do their best work. Known for bridging deeply technical domains and human-centred design, aligning product, engineering and business stakeholders around clear user and customer outcomes.
I partner closely with senior executives such as the VP of Product and the Chief of Staff to align product direction, resourcing and design strategy across the wider organisation.
Lead an EMEA-based team of 12 designers and design managers, setting UX strategy for Canonical’s enterprise products, including the Ubuntu operating system.
Responsibilities & impact:Established and led the UX practice for a rapidly scaling engineering consultancy, defining delivery frameworks, elevating design maturity, and supporting both internal teams and enterprise clients through complex product challenges.
Responsibilities & Impact:Led UX strategy for a fast-growing merger & acquisition company operating across multiple product lines, strengthening design maturity and aligning design with product and engineering functions.
Key Contributions:Led UX and product modernisation for an enterprise health & safety platform, balancing legacy technology constraints with forward-looking design improvements. The company was later acquired.
Key Contributions:Held end-to-end responsibility for brand, UX and front-end implementation at a fintech startup that grew to become one of Europe’s most downloaded robo-advisor apps. Worked as a hands-on designer and front-end developer in a small team shipping continuously. The company was later acquired.
Key Contributions:Spent over a decade as a hands-on designer and front-end developer in agencies, startups and as a freelance. Delivered complete design solutions for clients in multiple verticals. Built a broad technical foundation and brand systems experience which continues to inform how I lead and coach design and engineering teams today.